Speedway Supermarket is a well-known supermarket chain based in Dubai, catering to a diverse customer base with a wide range of products. As customer demands evolved, Speedway recognized the need to upgrade its home delivery services and streamline its online ordering processes. They aimed to stay competitive in a fast-paced market by improving accessibility and enhancing customer experience in their delivery operations.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenges
Speedway faced challenges with its existing home delivery system, which was outdated and inefficient. The lack of an organized order management system led to issues with missed or delayed orders, frustrating both customers and staff. Additionally, Speedway’s absence of a centralized platform for customer engagement and order tracking meant that interactions were limited and often inconvenient. To succeed in a highly competitive environment, Speedway needed a modernized approach that could improve operational efficiency, enhance customer satisfaction, and ultimately drive sales growth.
Speedway also faced the challenge of aligning its delivery services with the convenience that customers increasingly expected. With a rise in digital shopping trends, Speedway’s management recognized the limitations of their current system, which could not support features like real-time product management, direct customer communication, or accessible mobile ordering options. The supermarket required a solution that would allow seamless integration across various platforms and provide a user-friendly interface to boost customer interactions and engagement.
Finally, Speedway aimed to increase its online visibility in a crowded marketplace. Without an SEO-optimized platform, Speedway struggled to attract new customers through organic search channels. The challenge was to create a platform that could enhance its digital presence, drive organic traffic, and create a cohesive brand experience online.
What did
Emeron do
Emeron Infospace developed and implemented OrderbyMe, a progressive web application tailored to the specific needs of Speedway Supermarket’s delivery services. This customized solution addressed the challenges Speedway faced by providing an intuitive, fully integrated ordering and management platform. Key features of OrderbyMe included:
User-Friendly Product Management: Allowed Speedway to easily update product listings with detailed descriptions, pricing, and images, ensuring customers always had access to the latest inventory.
WhatsApp Ordering Integration: Enabled customers to browse products and place orders via WhatsApp, making the process simple and familiar for customers and reducing order processing time.
Customizable Storefront: Provided Speedway with branded storefront options, themes, and the ability to use a custom domain for a consistent online presence.
Mobile Responsiveness: Ensured the platform was accessible on all devices, providing a smooth browsing and ordering experience for customers on the go.
Order and Inventory Management: Streamlined operations with an efficient backend system, allowing Speedway to manage inventory, track orders, and reduce bottlenecks.
SEO Optimization: Enhanced online visibility through optimized product listings and store pages, helping Speedway attract new customers and grow its digital footprint.
The Results
- Increased Sales
- Enhanced Customer Interactions
- Streamlined Operations
- Improved Brand Visibility
- Optimized Order Management
- Higher Customer Retention and Loyalty
