Abitos Sportswear, a premier sportswear brand based in Dubai, blends style, functionality, and innovation to offer high-quality athletic apparel. Driven by a passion for empowering athletes, Abitos delivers sportswear that enhances performance while embodying individual style.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenges
As Abitos Sportswear grew in both reputation and product offerings, the need for a cohesive and robust digital presence became critical. The brand’s existing digital touchpoints were limited, lacking the streamlined, engaging user experience that customers expect from modern online platforms. Abitos required a solution that not only represented their brand values but also aligned with the dynamic expectations of their target audience, primarily athletes and fitness enthusiasts.
Another significant challenge was creating an integrated ecosystem across multiple platforms. Abitos needed a corporate website to communicate its brand story and values, an e-commerce site for seamless online shopping, and a mobile app to cater to customers on the go. Ensuring a consistent brand experience across these diverse channels, while maintaining functionality and aesthetic appeal, was essential to meet their growth ambitions.
Additionally, Abitos sought a system that would be scalable, allowing them to expand their operations without compromising customer experience. This meant implementing robust backend solutions for inventory management, order processing, and secure payment gateways. Building a digital foundation that could accommodate future growth and support new products, services, and features without disrupting user experience was a core requirement, adding a layer of complexity to the project
What did Emeron do
Emeron Infospace developed an integrated digital solution for Abitos, including:
- Corporate Website: A responsive, modern website that reflects Abitos’ brand and product range. It offers intuitive navigation, detailed product showcases, and insights into Abitos’ journey and values.
- E-commerce Website: A user-friendly online store optimized for a secure shopping experience. Features include product filters, secure payment options, and an efficient checkout process to maximize customer satisfaction.
- E-commerce Mobile App: A mobile app for iOS and Android, catering to Abitos’ mobile customers with personalized shopping, real-time updates on new arrivals, and a streamlined purchase experience.
The Results
- Enhanced Brand Identity
- Significant Sales Growth
- Improved Customer Engagement
- Streamlined Operations
- Future Scalability
- Data-Driven Decision-Making
