Al Ershad Group is a prominent retail chain with a strong presence in the Middle East, known for its extensive range of consumer goods and outstanding customer service. With over 15 outlets across the UAE, Oman, and Bahrain, Al Ershad Group has continually adapted to evolving market demands, focusing on technology and innovation to improve customer experience and operational efficiency.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenges
As Al Ershad Group expanded across the region, they sought innovative ways to enhance brand engagement, simplify customer interactions, and support their growing team. Key challenges included:
- Improving Customer Interaction: They needed a solution that would make it easier for customers to access store information, contact details, and product offerings.
- Modernizing Staff Business Cards: With a large and mobile team, Al Ershad Group wanted to simplify contact sharing for their staff while reflecting a modern brand image.
- Providing Seamless Connectivity: For both NFC-enabled and non-NFC devices, they needed versatile solutions that could support quick and efficient data sharing with customers.
What Did Emeron Do
Emeron Infospace developed two innovative digital solutions tailored to Al Ershad Group’s unique needs:
NFC-Enabled Digital Stand: Emeron designed a digital stand equipped with NFC technology and a QR code for customers to easily tap or scan. Customers can instantly access a digital profile of Al Ershad Group that includes:
- Store details such as contact numbers, emails, and physical locations.
- Google reviews, website links, and featured products.
- Major brands offered by Al Ershad, enhancing customer engagement and facilitating quick access to essential information.
Digital ID Cards for Staff: We created digital ID cards for all Al Ershad staff members across their multiple outlets. These digital cards function as NFC-enabled business cards, allowing staff to:
- Share contact information instantly by tapping on NFC-enabled devices or scanning a QR code for devices without NFC.
- Represent the company with a modern, eco-friendly alternative to traditional business cards.
The Results
- Enhanced Customer Engagement Through NFC and QR Technology
- Simplified Access to Store Information and Brand Details
- Increased Brand Visibility via Convenient Digital Profiles
- Eco-Friendly Digital Solution Reducing Paper Usage
- Improved Efficiency in Staff Contact Sharing
- Consistent Brand Presentation Across Regional Outlets
